Product UI and onboarding flows for SaaS companies serving Incheon-gwangyeoksi customers — designed to reduce churn, not just look modern.
Reducing time-to-value so new Incheon-gwangyeoksi users don't drop off in week one.
Complex data made usable, not just visually dense.
Consistent components so the product doesn't fragment as features ship.
Yes, as a specialist design partner alongside your engineers and PMs.
Design changes alone won't fix churn from a bad product-market fit, but onboarding and usability improvements often move the needle.
Yes, lightweight usability testing is part of most engagements.
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