Product UI and onboarding flows for SaaS companies serving Minnesota customers — designed to reduce churn, not just look modern.
Reducing time-to-value so new Minnesota users don't drop off in week one.
Complex data made usable, not just visually dense.
Consistent components so the product doesn't fragment as features ship.
Yes, as a specialist design partner alongside your engineers and PMs.
Design changes alone won't fix churn from a bad product-market fit, but onboarding and usability improvements often move the needle.
Yes, lightweight usability testing is part of most engagements.
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