Case study · eCommerce · software and IT hardware
W11Stop: from 9K to 85K monthly clicks
An established ecommerce store stuck at a traffic plateau of around 9,000 monthly clicks.
Before9K clicks/mo
After85K clicks/mo
Growth+844%
Period13 months
Objectives
Grow organic traffic and revenue from category and product searches.
Challenges
Thin category pages, technical issues on product templates and limited topical coverage.
Strategy
Built topical authority, expanded transactional and informational content, and fixed technical issues across product and category pages.
Verified outcomes
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